Site Travel

Monday, October 1, 2007

How To Make Your Website Search-engine Friendly

One of your ultimate goals when creating your small business website will be to ensure that the website can be found by clients and prospects using Internet search engines (for example, Google, Yahoo!, and so forth). But there's not a lot of understandable information available about what the average small business owner can do to improve the number of search engine "hits" their websites get. So, here are some tips that you can use to improve your site's ranking:

- Site coding language: The content of your website should be coded in HTML so that the search engines can read it. If you create your site in Flash or include PDF documents on it, then the search engines won't be able to see the text-which means that they won't understand what your site is about.

- Keywords: When planning your site, consider the words and phrases that your prospects are most likely to use when running a text search for your products or services. In many cases, it will be easiest for a small business to optimize for a keyword phrase instead of a single keyword. Most keywords are used to frequently by too many sites for you to easily rank well. And most serious prospects search using keyword phrases. Instead of optimizing for "psychotherapist", for example, you will have more success optimizing for "San Francisco psychotherapist".

- Headlines: The headlines on a website are one of the most effective places to put your keyword phrases. Make sure that your headlines are coded using "H1" headline tags in HTML, not images. This will limit the fonts that are available to stylize the headlines, but the sacrifice is well worth it in exchange for the results that you'll get.

- Title tags: Title tags control the text that is displayed at the very top of the web browser itself. A lot of websites just have the company name or the name of the page you're on up there-but I suggest placing your keywords and keyword phrases up there.

- META keyword tags: These tags are no longer used for rankings by search engines. In fact, their current main use is for your competition to spy on you-they can view the source code of your site to discover the keywords that you're optimizing for! However, the META description tags are still used-and they are essential to your search engine strategy. The search engines display those in the search results.

- Website copywriting: When you write the text for your website, make sure to repeat your keywords a few times in the body copy, and use them in the headlines. Don't use them so much that it the writing sounds unnatural to someone reading your site, but do try to use them a couple of times per page. You can include a keyword phrase on an average page about three times without looking silly.

- Valuable content: If you make your site information-rich, then the search engines will have more content to index. And if you're writing articles, posting tips, or adding information to your site about your area of expertise, there's a good chance that it will be full of keywords, which will help your ranking.

If your website includes these basics, you'll have a head start on getting a good ranking from Internet search engines. As more people find your website, you'll have a greater pool of interested leads to work from. Since these people found you with their own search, then there's a good chance that they're on their way to becoming a qualified prospect. A good search engine strategy paired with a strong website can convert those prospects to sales for you!
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By: Erin Ferree

Erin Ferree is a brand identity designer who creates big visibility for small businesses. As the owner of elf design, Erin is passionate about helping her clients stand out in front of their competition and attract more clients. One of the best ways to do that is with Search Engine Optimization, which you can learn about in her eLearning product, Raise Your Ranking, which is available at www.howtoraiseyourranking.com .

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How To Find The Best Caribbean Travel Package

Its not everyday when everything from a good Caribbean travel package to the weather and your budget just magically convenes into one single, perfect and fun Caribbean vacation. That stuff is for fairytale vacations, certainly not for simple, ordinary folks like you.

At the very best, you probably find a "so-so" Caribbean travel package that is slightly cheaper than the last one you checked out but has better options than that other cheap one you were considering. So you come home, work out a Caribbean travel plan and budget, and then log on to the site to book the packageonly to find that the deal is already fully-booked. Just your luck.

One thing you should remember about Caribbean travel packages is that they are often offered only for very a limited period. So why wait? If you want to get that Caribbean travel package you want and get an edge over the competition, then do all that planning and budget analyzing BEFORE you search for deals.

And once youre done with that, check out the list of Caribbean travel package resources we have compiled for you below:

TripAdvisor.com

TripAdvisor is a travel site that offers reviews of hotels and accommodations, food, activities, airfare, transportation, cruises, resorts, and many more from destinations worldwide. For the best deals, you can visit TripAdvisors SmartDeals page where you can find great Caribbean travel packages on the best hotels in the Caribbean.

AmericanExpress.com

For some people, last-minute bargains can be a great source of excellent travel deals. If youre a haggler by nature, one who wants to haggle even when pressed for time, then American Express Last Minute Caribbean travel packages might just be what youre looking for. The site offers current listings of their bargains and specials so check back often. If you dont find what youre looking for on the first page, there is also a search tool where you can search for bargains by destination, travel option or activity.

Travelocity.com

If cruises give you a different sort of high, then Travelocity may have the right Caribbean travel package cruise. Just check out their list of Cruise Deals, including their Biggest Sale of the Year cruises where you can book a qualified cruise and get up to $500 cash back.

Or maybe youd like to receive a free digital camera, then go on and book one of Travelocitys Caribbean travel packages on board any of the Celebrity or Royal Caribbean cruise ships. Other deals include:

Free shore excursions
$400 onboard credit and pre-paid tips
Free oceanview upgrades
Onboard amenities package worth $200 or more
Free round-trip airfare

Cruises-n-More.com

Another great source of Caribbean travel package cruise tours is Cruises-n-More. Offerings are updated daily so be sure to check their inventory of Caribbean travel packages often to get the latest offerings from them. The site even allows you to choose a cruise that is close to your home or choose one by destination, month, cruise length, and cruise line. At Cruises-n-More, everything is right at your fingertips.
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By: Carl Graeber -

If you are planning to take a vacation, be sure to know what you really like to do, this will make your trip more meaningful. Mostly, travelers go for a trip that their friends recommend, but is it what they really want? To get more informations just visit the authors website at: www.online-globus-travel-magazine.com

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Why Travel Agents Are Still So Popular?

The online UK market is brimming with a plethora of online travel agents that are serving the most lucrative and attractive travel deals to their clients. These travel agents and their virtual existence on the Internet has become widespread, with a lot of clients coming in and selecting the most lucrative deals out of all that are available with them. However, this article is not about the online travel agents and their deals, but for a change we can see the benefits of age old method of booking your tickets through your local travel agents.

This sounds very strange in a world that is full of fundamentals of online marketing and deals that look impressive to the mind of any ordinary user. But, the local travel agent is not an obsolete concept and its importance cannot be ignored, even in these times. Let us try to figure out the advantages of a travel agent over the online travel deals that you can directly avail from the Internet. It is often said that you can find some of the best deals yourself on the Internet without the help of these travel agents. However, a travel agent allows you to save much on your time in locating, choosing and freezing the right travel deal.

Also, the online travel industry is full of travel websites and you might not be able to find the right deal on your own. These travel agents know a lot of lucrative websites that are full of profitable travel packages that should suit the your budget and requirement. They also have a fair idea about the best and the most sought after tourist destinations, and they also have the knowledge of the most beefy travel packages to these destination. So, you don't have to put in special efforts in locating as to which is the right kind of the deal for you.

Travel agent also have a fair idea about the local deals that serve well in your domestic area as much as in your favourite tourist destination. They are also dexterous enough in cutting down the extra expenses of your trip and providing you with economical deals that you wouldn't be able to locate anywhere on the Internet.
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By: Adam Jaylin

Adam Jaylin is an Online Shopping expert at Ukonlinemarket.co.uk providing here the best and latest info on Cheap Hotels in UK.

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