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Wednesday, September 26, 2007

Really Cheap Plane Tickets

The best place to buy really cheap plane tickets is online. Travel agencies can't compete with discount ticket sites. Search Google ("cheap airfare south america", for example), or try the well-known sites, like Expedia, Travelocity, Cheap Tickets, Hotwire or Priceline.

Just now I checked fares from Tucson, Arizona to Traverse City, Michigan on the five sites mentioned above. The cheapest quotes ranged from $704 to $432. Nevermind which was cheapest (oh, okay, it was Expedia), because you never know from day to day which sites will find the cheapest flights.

Check at least three places. In this case, it would mean a savings of $272. The flight durations are within minutes of each other, by the way, and the food is probably equally bad on all the flights.

Flexibility For Even Cheaper Airfare

The more flexible you are, the better your chance of getting a really cheap plane tickets. Try different departure and return dates if you can. Check the box "2 or more connecting flights". Mark the "anytime" departure, even if you don't want to leave at midnight - the savings might change your mind. Try all the options. If the savings aren't enough, you can always book first class, direct flights, or whatever you prefer.

Really Cheap Plane Tickets - More Ways

You can buy two tickets. The cheapest airfare from Grand Rapids, Michigan to Tucson, Arizona costs $451 roundtrip right now. Las Vegas to Tucson is only $161, however, and there are regular $199 specials to Vegas from Grand Rapids. It's up to you whether saving $91 is worth booking two flights. (It saved us over $1000 when we went to South America.) There is the problem of whether you'll get a refund if your timing is off on the connections (you probably won't).

Check for package deals, where you pay for plane tickets and your hotel room. I haven't had much luck with these deals, but it can't hurt to look at them.

Buying ahead of time gets you cheaper plane tickets. Any thing less than a week away tends to be expensive, although you never can tell in the mysterious realm of airfare pricing. Sometimes the "last minute specials" are the best thing going.

Priceline still has their "Name Your Own Price" feature. Make your bid, and the airlines say yes or no, depending on whether they have empty seats to fill. First search for the cheapest tickets you can find, then bid lower than that. If your bid is rejected, you can return to the website where you found the best deal and book it.

If You're Really Cheap

My wife and I once took a bus from Michigan to Miami, and flew from there to Ecuador. For us at that time, saving a couple hundred dollars was worth 38 hours on a bus. This won't save you much on domestic flights. Right now, for example, taking a bus from Traverse City to Detroit, then flying to Los Angeles, would only save about $70 (allowing for cab fare to the airport) over flying directly.

There are other options beyond the scope of this article. Courier flights, for example, can be a great deal if you don't mind letting a company use your baggage allowance (you get carry-on only). There are also stand-by deals and last minute deals and other ways to get really cheap plane tickets. Good luck!
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By: Steve Gillman

Steve Gillman hit the road at sixteen, and traveled the U.S. and Mexico alone at 17. Now 42, he travels with his wife Ana, whom he met in Ecuador. For travel stories, tips and a free Travel Secrets e-book, visit: www.EverythingAboutTravel.com

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Posted by madremybzfho | 8:42 PM |

Why Hoping In Search Traffic Can Doom Your Business

Most reports peg search traffic at about 10% of total internet traffic. However, most businesses spend 90% of their website efforts on search engine optimization and marketing. Below I outline why this disproportionate emphasis on search traffic can be spell disaster for an online business.

If only 10% of people are searching, what are the other 90% doing? The majority are returning visitors. They may have found a site initially by search but now they simply return to the site they found. If someone is comparison shopping, they'll usually bookmark five or six sites, comparing each one with the others. There's another small percentage that are simply typing in domains. Looking for lawn furniture? I'll just type in lawnfurniture dot com. Another even smaller proportion actually type the domain name into a search box, then click on the domain in the search results.

I think as webmasters we get search engine tunnel vision when we're marketing our businesses. When someone tells me they're having trouble getting top 10 search positions, I usually ask about the other types of online marketing strategies they're engaged with. The common response is, what else can I do?

There's a lot you can do! The great thing about online marketing is that we're only limited by our creativity. Social marketing is wide open for the creative and savvy marketer. What better way to get traffic than to create word of mouth referrals. How do most offline businesses get clients? Through word of mouth. It's no different online.

How people get to your site is important. But, what you do with a visitor after they come to your site is even more important.

I would argue that our existing clients are our top marketing agents. Do you offer great service and support? You'll get referrals. Are you hard to work with, arrogant, or stingy? You won't get referrals. A happy client will tell one other person. An unhappy client will tell at least four other people.

One of the few points I think professional internet marketers get right is traffic diversification. Yes, they focus on getting free, organic search traffic but they also spend a great deal of time on list building, customer service, and word of mouth.

If your only focus is search traffic, sooner or later you'll be disappointed. My business goal is to have as many traffic streams as I can develop. I'm getting to a point where, even if my search traffic went to zero, I'd still keep plugging along.

Search engine algorithms change all the time. Time spent surfing forums to find the best ways to beat search engines is time better spent on other marketing methods. Time spent tweaking a page for keyword density is time better spent handing out business cards with your website address.

For those of you stuck in a search engine rut, step back and look at your options. What else are you doing to drive traffic to your site? There are so many more options than we think if we would just look around.
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By: Jerret Turner

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Posted by madremybzfho | 2:36 PM |



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